Wellness for Brand Activations

You gather your people, we’ll lift their spirits (while building your brand awareness at the same time).

Get moving, spark belonging, & have fun doing it.

Luxury brands, event producers and organizations hire us to curate our world famous, Drunk Yoga®-inspired immersive wellness experiences for their communities. These include longterm, short term or one-off pop-ups at hotels, stores and residential buildings, as well as customized yoga classes for brand activations.

drunk yoga, wine yoga, fun yoga
Close-up of a large, green monstera leaf with multiple split sections.

Drunk Yoga experience in NYC, performing a tree pose with arms raised holding glasses. They stand on one leg with the other foot resting on their inner thigh or calf, against a ivy-covered wall with a water fountain feature.

Why choose
The Uplift Center?

With 82% of B2B marketers reporting attendee engagement as the #1 measure of an event's success, and loneliness and burnout at an all-time high, our social wellness experiences for brand activations are the perfect solution.

  • Our expertise lies at the intersection of wellness, mindfulness, and community engagement.

  • Our clients regularly report that our social yoga events are their highest attended offering.

  • We offer a turn-key solution for networking, relationship-building and wellness with certified teachers across the country, beverage sponsors and custom branded cup partners, making event planning super easy.

Past Partnerships

Leveraging Drunk Yoga®’s international fame, we’ve uplifted ( + centered) some of the world’s biggest brands to curate unique, playful social yoga experiences to bring their communities together.

High [Five] Life

“420” Themed Cannabis Yoga Pop-up at Moxy Hotel Times Square NYC

#BetterTogether

Post-Pandemic Yoga Party Pop-up at Selina Hotels NYC in 2023

JOYFUL AF

Original Drunk Yoga® experience to kick off the opening of Millennium Hall in Chicago

Driven Together

Community activation for women Porsche customers in Massechusetts in 2024 + 2025


“Eli’s approach to events is nothing short of remarkable, transforming what could have been a traditional gathering into an experience that was both playful and empowering. From the moment we began discussing our event requirements, Eli demonstrated an innate ability to understand our needs and translate them into a perfectly curated experience. wholeheartedly recommend Eli and her team to anyone looking to elevate their event experience to new heights.”

— Jake Pereira, Experience Manager, Porsche

You gather your people, we’ll uplift them.

  • When you meet with our events team, we’ll ask you some poignant questions about your organization’s community engagement & wellness goals, as well as what your culture values.

  • Once you book your event, we’ll send you a customization form to complete, telling us a little more about your event goals, attendees, music preferences and anything else you think we should know in order to create a fun and meaningful experience for all.

  • Our team will send you a calendar invite with all the details, including an e-waiver, link to your custom playlist and welcome video so you can share it with your people.

  • All that’s left to do is grab your mat, fill your cup(s) with something that makes you happy and allow us the pleasure of uplifting your community.

A close-up of a green monstera leaf with natural shine and splits, isolated on a transparent background.

“Eli Walker’s curated Drunk Yoga® experiences have been key to our wellness partnerships – one of the first we opted to work with and now, our go-to for community-building and yoga. It’s been incredible to see the engagement and participation that comes from this type of programming. Our clients share that they deliver 100% in a professional and approachable style and they have utilized the hotel spaces uniquely, bringing out the best for all involved.”

— Amy Ramskill, Director of Sales & Marketing, Hotel Erwin, Venice Beach